Zita West - Fertility Expert

Zita West is a midwife, acupuncturist, and one of the UK’s leading fertility experts, renowned for her pioneering integrative approach that brings together body, mind, and spirit with the latest advances in reproductive medicine.

With over 40 years of clinical experience, Zita has supported thousands of couples on their journey to parenthood through her signature Zita West Programme, which blends medical insight with nutrition, acupuncture, mindset, and emotional support.

She is the founder of the UK’s first fully integrated IVF clinic, bringing together a multidisciplinary team of nutritionists, hypnotherapists, acupuncturists, and counsellors under one roof — a model that helped shape the holistic fertility care now widely adopted today.

Zita has developed her own range of supplements and products to support fertility, pregnancy, and later life, and is the creator of innovative programmes rooted in ancient wisdom and modern neuroscience, including her signature visualisation frameworks connecting the heart, uterus, and gut.

Her new book, conceive by Zita West brings together decades of clinical wisdom, science, and holistic insight to guide readers through the physical, emotional, and energetic journey to conception.

A bestselling author of ten books, Zita is an internationally sought-after keynote speaker, presenting at global conferences on fertility, women’s health, and integrative medicine. She is an ambassador for Kaneka Ubiquinol and a patron of the charity Chasing Rainbows, supporting families through pregnancy loss.

Her work continues to redefine fertility care by empowering individuals with a deeply compassionate, science-informed, and holistic path to conception and lifelong wellbeing.