Frances Geoghegan: Why I’m Talking About Breast Cancer This Month — And Why You Should Too
14/10/2025, Frances Geoghegan, Healing HolidaysOctober marks Breast Cancer Awareness Month, and while I have always supported the cause, it’s become way more personal in recent years. Several friends of mine — women I admire deeply — have been diagnosed with breast cancer. In every case, the shock was real. These were healthy, vibrant women with busy lives and no obvious warning signs, but what made the difference, every time, was early detection.
Because they were aware of the signs, they regularly checked their breasts and they acted quickly when something felt off, they were able to get the treatment they needed — and make a full recovery. That’s why I’m writing this. To remind you - and myself - how important it is to stay breast aware.
What Does Breast Awareness Actually Mean?
It is not just about doing a formal “check” once a month, (though that’s a great habit to build) - it’s about knowing what’s normal for your body; the shape, the feel, the texture, and recognising when something has changed. That could be:
- A lump or thickening in the breast or armpit
- Change in size, shape or feel
- Skin changes, such as puckering or dimpling
- Nipple discharge or inversion
- Unexplained pain in the breast or armpit
If you notice anything unusual, don’t wait. Speak to your GP or Doctor. Most changes won’t be cancer — but it’s always better to check.
The Power Of Early Detection
According to the NHS, early diagnosis dramatically improves outcomes. When breast cancer is detected early, treatment is more likely to be successful and survival rates are significantly higher.
This isn’t about fear — it’s about empowerment. It’s about taking control of your health in the simplest, most proactive way possible.
My Personal Pledge — & Yours
Writing this post is my way of honouring the incredible women I know who have faced breast cancer with strength and grace. It is also a way to encourage others - you, reading this - to make breast awareness part of your routine.
So here’s what I’m asking:
- Take a few minutes each month to check in with your body.
- Share this message with your friends, sisters, mothers, colleagues.
- Trust your instincts.
- Book that overdue mammogram.
Each year when I travel to Thailand I visit either the BNH or Bumrungrad Hospital in Bangkok for my mammogram, along with a full female health check-up. It has become a non-negotiable part of my routine. These hospitals are incredibly calm and well-organised, and there’s a real sense of care in everything they do. With the gentle, respectful approach that Thai medical professionals are renowned for, I never feel anxious - just looked after. It is a reminder that these important checks don’t need to be scary or stressful; in the right environment, they can actually feel reassuring.
Let’s keep the conversation going - not just this month, but year-round. Because breast cancer is beatable, and awareness is the first step
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